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eCommerce Marketing Blog

Personalised recommendations - top algorithms and methods used by retailers

Posted by Vaida Pakulyte on Oct 27, 2016 2:59:06 PM

Recommendation systems are being used by an increasing number of e-commerce sites. They not only make it easier for consumers to find relevant products to purchase, but also help to engage your shoppers, convert them to customers, and increase average order values and sizes.

A personalized product recommendation isn't based on assumption, a guess or random factors and you probably have seen these type of recommendations more than you can imagine - friend suggestions on Facebook, videos on Youtube based on those previously watched, LinkedIn connections based on mutual connections. The examples are endless. However, what drives the decision-making process in recommendation systems? In short, algorithms.

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Topics: Ecommerce Marketing

How can sentiment analysis help your e-commerce business?

Posted by Vaida Pakulyte on Oct 20, 2016 3:00:00 PM

Over the last few years e-commerce analytics has become more complex than ever. As the retail environment becomes ever more competitive and technology transforms customer behaviour and evolves their expectations, new and innovative ways to measure results have arisen.


Sentiment analytics is one of the innovative ways to measure social data and what's being said about your brand and products to develop effective, creative marketing campaigns and measure your performance.

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Topics: Ecommerce Marketing, ecommerce conversion

Black Friday & Cyber Monday are coming! Is your e-commerce ready?

Posted by Vaida Pakulyte on Oct 14, 2016 4:22:11 PM

It was a wild holiday season last year with total sales hitting a record of $5.81bn in 2015. If you are an online retailer, chances are you ask questions about how to make it even better this year. Aside from not repeating mistakes from last year, optimizing your online store and capturing all the influx your traffic, retailers need to come up with a few extra strategies to maximize the revenue this year.

In order for you to win the battle this holiday season, it´s important that you get all the answers quick to make the most of this holiday season. Here are a few tips from us!

 

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Topics: Ecommerce Marketing, ecommerce conversion

The state of e-commerce in Spain: 10 key strategies to succeed

Posted by Vaida Pakulyte on Oct 6, 2016 3:03:32 PM

Here at Strands we love the “expert roundups” and sincerely believe that every e-commerce thought leader has great advice he or she could spare with his fellow colleagues. No matter how big or small your e-commerce store is, you have to develop both a short-term and a long-term strategy plan and constantly optimize your site. While there are tons of advices and best practises online, you might often leave feeling totally overwhelmed, not knowing where to start when optimizing your online store, right?

When it comes to e-commerce scene in Spain, most of the executives in Spain have very high expectations for the upcoming years. According to the latest RetailMeNot annual study, e-commerce would increase 18.8% this year, placing Spain as one of the countries with the highest growth rate in Europe. Considering these important stats, we asked our fellow experts important question about the key factor to succeed and one useful advice.
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Topics: Ecommerce Marketing, Personalization, ecommerce industry, e-commerce experts

Recsys Highlights: The best of the best in Product Recommendation Trends

Posted by Vaida Pakulyte on Sep 28, 2016 8:47:03 AM

Recsys Conference has been known as the top-notch place to learn and share best practices in product recommendation innovations and trends. The event bring together key thought leaders, researchers and innovators defining emerging digital retail trends. We are pretty sure that everyone walks away pretty energized by the innovation coming out of Recsys and while there were many great speakers discussions going on, some of our favorite topics discussed this year were:

 

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Topics: Product Recommendation Tips, product recommendations, recommendation systems, Recsys

Top Trends from the E-commerce Experts at Paris Retail Week 2016

Posted by Vaida Pakulyte on Sep 20, 2016 9:28:49 AM

Paris Retail week has come to an end. Three jam-packed days of e-commerce knowledge sharing were very active and inspiring. With so many sessions and events to attend, the only drawback was choosing which sessions to attend! While it's percolating so actively in our minds, we´d like to share some thoughts on the conference and key highlights, much of which stem from loads of conversations we've had with fellow attendees and retailers this week.

 

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Topics: Ecommerce Marketing, ecommerce conversion, e-commerce france, retail conference

Announcing our new Guide: 19 tips to increase your sales during this Holiday Season

Posted by Vaida Pakulyte on Sep 15, 2016 4:00:00 PM

As an online retailer, you're definitely aware of the holiday season coming up. According to the emarketer, we should expect another strong season for e-commerce and a tepid to moderate one for total retail sales.

Amidst the changing landscape of customer behaviour, it can be difficult to know what exact campaigns to implement to make your online store more appealing and aligned to changing trends. However, whether you are seeking to add new campaigns to reach your target customer, develop creative communication strategies or create a more personalized experience, your end goal are going to remain the same - boost sales, revenue, and customer loyalty. This practical guide is a great place to start when fine-tuning your strategies.

In Strands Retail’s new guide, “19 tips to increase your sales during this Holiday Season”, we share our expertise and practice with many retailers on the ways they can improve this holiday season. We've scoured the web to bring you a comprehensive list and answer a few essential questions this year:

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Topics: Ecommerce Marketing, ecommerce holiday shopping, ecommerce conversion, ecommerce holiday tips, shopping online, ecommerce holiday season tips, ecommerce personalization, ecommerce holida shopping, christmas shopping

Top 4 things we're most excited about for the Paris Retail Week 2016

Posted by Vaida Pakulyte on Sep 12, 2016 9:26:02 AM

Paris Retail Week is kicking off today! It´s every retailer´s must visit event full of great sessions, in-depth education, networking hours and much more! While we want to share everything we have planned, everyone we would like to meet and talk to, here are the 4 Top things we are looking forward in this years event.



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Topics: Ecommerce Marketing, ecommerce trends, ecommerce news, ecommerce industry, B2B ecommerce, retail marketing, Paris ecommerce, france ecommerce, ecommerce technology, paris retail week, LATAM ecommerce trends, retail paris, ecommerce conference

Holiday Season Email Marketing Ideas to Catapult your Revenue

Posted by Vaida Pakulyte on Sep 7, 2016 2:13:19 PM

For every retailer, every holiday season is the most hectic time of year. As the Christmas season is fast-approaching again - it is a perfect time to grab this opportunity to increase sales and market reach by rethinking your email marketing programs.

Last year, email marketing was the biggest marketing channel on Black Friday, driving 25,1% of all the transactions. Preparing timely emails ahead of the major shopping days like Black Friday and Cyber Monday is a great way to get ready for the holidays and avoid costly mistakes.


When it comes to your holiday email marketing, use these 3 ideas to deliver effective messages to your e-commerce customer inboxes!

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Topics: Ecommerce Marketing, Personalization, ecommerce trends, ecommerce segmentation, ecommerce holiday shopping, 2016 holiday shopping season, holiday season, holiday shopping season, conversion, ecommerce holiday season tips, conversion optimization

6 E-commerce Holiday Shopping Tips from Industry Experts

Posted by Vaida Pakulyte on Aug 30, 2016 3:20:42 PM

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Topics: Ecommerce Marketing, ecommerce trends, ecommerce news, ecommerce industry, ecommerce holiday shopping, shoping season 2016, ecommerce holiday season tips

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