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eCommerce Marketing Blog

Recsys Highlights: The best of the best in Product Recommendation Trends

Posted by Vaida Pakulyte on Sep 28, 2016 8:47:03 AM

Recsys Conference has been known as the top-notch place to learn and share best practices in product recommendation innovations and trends. The event bring together key thought leaders, researchers and innovators defining emerging digital retail trends. We are pretty sure that everyone walks away pretty energized by the innovation coming out of Recsys and while there were many great speakers discussions going on, some of our favorite topics discussed this year were:

 

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Topics: Product Recommendation Tips, product recommendations, recommendation systems, Recsys

Top Trends from the E-commerce Experts at Paris Retail Week 2016

Posted by Vaida Pakulyte on Sep 20, 2016 9:28:49 AM

Paris Retail week has come to an end. Three jam-packed days of e-commerce knowledge sharing were very active and inspiring. With so many sessions and events to attend, the only drawback was choosing which sessions to attend! While it's percolating so actively in our minds, we´d like to share some thoughts on the conference and key highlights, much of which stem from loads of conversations we've had with fellow attendees and retailers this week.

 

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Topics: Ecommerce Marketing, ecommerce conversion, e-commerce france, retail conference

Announcing our new Guide: 19 tips to increase your sales during this Holiday Season

Posted by Vaida Pakulyte on Sep 15, 2016 4:00:00 PM

As an online retailer, you're definitely aware of the holiday season coming up. According to the emarketer, we should expect another strong season for e-commerce and a tepid to moderate one for total retail sales.

Amidst the changing landscape of customer behaviour, it can be difficult to know what exact campaigns to implement to make your online store more appealing and aligned to changing trends. However, whether you are seeking to add new campaigns to reach your target customer, develop creative communication strategies or create a more personalized experience, your end goal are going to remain the same - boost sales, revenue, and customer loyalty. This practical guide is a great place to start when fine-tuning your strategies.

In Strands Retail’s new guide, “19 tips to increase your sales during this Holiday Season”, we share our expertise and practice with many retailers on the ways they can improve this holiday season. We've scoured the web to bring you a comprehensive list and answer a few essential questions this year:

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Topics: Ecommerce Marketing, ecommerce holiday shopping, ecommerce conversion, ecommerce holiday tips, shopping online, ecommerce holiday season tips, ecommerce personalization, ecommerce holida shopping, christmas shopping

Top 4 things we're most excited about for the Paris Retail Week 2016

Posted by Vaida Pakulyte on Sep 12, 2016 9:26:02 AM

Paris Retail Week is kicking off today! It´s every retailer´s must visit event full of great sessions, in-depth education, networking hours and much more! While we want to share everything we have planned, everyone we would like to meet and talk to, here are the 4 Top things we are looking forward in this years event.



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Topics: Ecommerce Marketing, ecommerce trends, ecommerce news, ecommerce industry, B2B ecommerce, retail marketing, Paris ecommerce, france ecommerce, ecommerce technology, paris retail week, LATAM ecommerce trends, retail paris, ecommerce conference

Holiday Season Email Marketing Ideas to Catapult your Revenue

Posted by Vaida Pakulyte on Sep 7, 2016 2:13:19 PM

For every retailer, every holiday season is the most hectic time of year. As the Christmas season is fast-approaching again - it is a perfect time to grab this opportunity to increase sales and market reach by rethinking your email marketing programs.

Last year, email marketing was the biggest marketing channel on Black Friday, driving 25,1% of all the transactions. Preparing timely emails ahead of the major shopping days like Black Friday and Cyber Monday is a great way to get ready for the holidays and avoid costly mistakes.


When it comes to your holiday email marketing, use these 3 ideas to deliver effective messages to your e-commerce customer inboxes!

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Topics: Ecommerce Marketing, Personalization, ecommerce trends, ecommerce segmentation, ecommerce holiday shopping, 2016 holiday shopping season, holiday season, holiday shopping season, conversion, ecommerce holiday season tips, conversion optimization

6 E-commerce Holiday Shopping Tips from Industry Experts

Posted by Vaida Pakulyte on Aug 30, 2016 3:20:42 PM

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Topics: Ecommerce Marketing, ecommerce trends, ecommerce news, ecommerce industry, ecommerce holiday shopping, shoping season 2016, ecommerce holiday season tips

Comprehensive Guide To Conversion Optimization For E-commerce

Posted by Vaida Pakulyte on Aug 23, 2016 1:55:17 PM

It doesn’t matter whether you sell soccer goods or Greek yogurt, all e-commerce retailers have one target: sell more.

Conversion rates are the primary metric for e-commerce websites. The more conversions you get, the higher your revenue and wider the reach. When it comes to conversion optimization on this platform, small changes can give you significant results.

We've devised a list of some e-commerce conversion optimization strategies that can reconstruct your e-commerce website into a leader from a mediocre performer. Let's take a look.

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Topics: Ecommerce Marketing, Product Recommendation Tips, Personalization, ecommerce trends, ecommerce segmentation, conversion, conversion optimization

The Best Ways to Use Personalization in B2B E-commerce Industry

Posted by Vaida Pakulyte on Aug 17, 2016 10:05:47 AM

The business-to-business marketplace is constantly evolving. While the consumer-driven B2C e-commerce scene is getting more and more advanced every day with players like Amazon and Netflix, B2B companies are accelerating too and expecting the same level of personalized experiences when buying online.

According to the Forrester predictions, total B2B e-commerce sales worldwide will reach $6.7 trillion by 2020, accounting for 27% of all B2B sales. Having a customer-centric omni-channel approach to digital strategy, personalization is a necessity - no matter whether you are in the B2B or B2C space.

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Topics: Ecommerce Marketing, Product Recommendation Tips, Personalization, ecommerce trends, ecommerce segmentation, B2B personalization, B2B ecommerce

A 5-Step Checklist to Get Your E-commerce Ready for the Holiday Season

Posted by Vaida Pakulyte on Aug 10, 2016 11:32:33 AM

The holiday season is coming very soon and if you still haven´t started, now it is the time to map out your marketing campaigns in order to drive the most revenue for your business this year. These 5 steps are everything you might need to turn an average Holiday season into a great one!

Related: 2015 Holiday Seasons Trends & Facts

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Topics: holiday shopping, ecommerce holiday shopping, 2016 holiday shopping season, retail marketing, holiday season, retail sales, shopping trends, holiday shopping season

Back to School E-commerce 2016 Trends and Campaigns to try

Posted by Vaida Pakulyte on Aug 3, 2016 5:00:00 PM

Are you gearing up for back-to-school campaigns on your site? As we are sure you already know, back-to-school is the 2nd busiest shopping season of the year. If you want your e-commerce business to rock the back-to-school season, you have to start now, because according to emarketer, the 2016 back-to-school shopping season will grow around 2.6% over last year. Below are some ideas that you can still implement!

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Topics: Ecommerce Marketing, Personalization, ecommerce trends, back to school campaigns, back to school optimization, back to school

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