Retailers often overlook the value of having optimized category pages. As customers get closer to what they are looking for, it is an excellent opportunity to enhance the product discovery experience. This means it is your opportunity to introduce new brands, lines, and models. Setting up strong personalization logic and automated merchandising settings will give you a strong competitive advantage - the better product discovery experience you will create, the more likely buyers will come back.
Today, let's take a deeper look at 5 different merchandising and personalization practices that you can apply to your category pages.
Now it's your turn!
Time to implement it on your e-commerce site. By personalizing your category page you will gain valuable insights about your customers and give highly relevant experiences! There´s no better time to do it than right now, so get started!
Need help with you category page optimization and e-commerce personalization? Drop us a line!