In 2015, Google announced that for the first time ever, it was seeing more searches on mobile devices than on desktops. Integrating m-commerce merchandising best practises is more than just an added bonus now - it's an absolute necessity for a seamless omnichannel retail experience. In fact, 57% of mobile shoppers will abandon a website if it doesn't load within 3 seconds and is not mobile-optimized.
Source: study by UPS
Google Trends search results for mobile e-commerce in recent years
With mobile now accounting for the majority of visits to retail websites and retailers noticing the importance of m-commerce more and more every year - it´s crucial for every retailer to keep in mind the following mobile e-commerce optimization tips that we summed up in this infographic. Ensure your mobile site or app has these 5 features to improve both: user experience and boost the revenue.
Entry pop-ups and Push Notifications
Entry pop-ups require digital buyers to act: whether it is to fill the form, complete the user profile or respond to any other type of immediate call to action. Time-sensitive marketing content that every retailer can leverage allows to better adjust segmentation of the users or offer a discount to encourage first purchase on the mobile.
Promotional Offers on mobile
If you are running a special promotion or are having a sale, the home page is the best place to promote it and feature special offers. Make sure offers are easy to read and images are optimized for the mobile too.
Product Recommendations on mobile
Emphasis on mobile makes sense considering that ⅓ of sales are originating on smartphones and tablets nowadays. It´s important to hook users as early as possible and one of the best ways to do that is to serve relevant product recommendations even if a customer has clicked on few items.
Exploring the opportunities of augmented reality
Today new technologies can bring new opportunities to both retailers and their customers. Virtual changing rooms, shops that display their products via mobile cameras, 3D animation to demonstrate a product… The possibilities are limitless. When it comes to mobile, augmented and virtual reality solutions for mobile can personalize notifications according to a digital shopper´s recent activity. For instance, IKEA presents its online catalogue with an augmented reality functionality to allow customer to place items in a real-life interior.
Social Media integration on mobile
With the world increasingly becoming mobile, retailers must create experiences for shoppers that are social- and mobile-savvy. Integrating social media marketing into mobile is very useful because it makes your content more “shoppable” - by adding what “people like you” are purchasing, sharing and liking makes it easy to relate. You can promote both: branded product content and social content generated by people who have purchased from you. According to Social Media Today, mobile users tend to be more ‘social’ than the traditional desktop users.
What merchandising strategy has worked for you? Need help with your mobile e-commerce strategy? Drop us a line!