eCommerce Marketing Blog

Paul Kaye

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Improve your Mobile Sales with These A/B Testing Ideas

Posted by Paul Kaye on Mar 10, 2016 9:02:48 PM


Everyone is on-the-go these days, which is why maximizing the customer experience to increase sales through mobile technology is essential. 


According to a Pew Research Center study, 64% of Americans now own smartphones. By ignoring your website’s “mobility,” you may be ignoring a huge number of potential customers. But where and how do you begin to fix it?

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Topics: Mobile Commerce, AB Testing, Mobile Recommendations

Three Email Segmentation Pitfalls to Avoid

Posted by Paul Kaye on Mar 3, 2016 7:28:00 PM


As an experienced ecommerce marketer, you probably already know that email communication is an essential component of your overall marketing strategy. You may also know that segmenting your emails—that is, sending highly targeted messages to smaller subgroups of email recipients—can do wonders when it comes to getting more clicks.


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Topics: Segmentation

Driving Sales After Holiday Season: Creative Ways to Skyrocket Your Conversions

Posted by Paul Kaye on Feb 11, 2016 5:45:16 PM

While the ever-lengthening holiday season is certainly an advantage to e-commerce retailers everywhere, typically generating up to 40% of a seller’s annual revenue, the winter months that follow can be a little bleak by comparison.


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Topics: Ecommerce Marketing, Personalization, Email Personalization, Product Recommendation emails

5 Shopping Cart Abandonment Campaign Ideas that Could Boost Your Sales This Year

Posted by Paul Kaye on Feb 4, 2016 6:52:26 PM

Shopping cart abandonment is one of the biggest thieves of revenue in ecommerce today and it’s also one of the easiest to attack. Consider some statistics:

  • Nearly 68% of online shopping carts are abandoned on average (meaning 2/3 of all online retail revenue is left on the table every day.)
  • Approximately 60% of customers who abandoned their carts would return if they received an email reminder.
  • About 50% of those customers say they’re likely to follow through with a purchase if that email includes an incentive for doing so.
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Topics: Shopping Cart Abandonment, Shopping Cart Recovery, Email Personalization, Personalized Emails, Product Recommendation emails

The 2015 Holiday Shopping Season

Posted by Paul Kaye on Jan 29, 2016 11:21:38 AM

The 2015 holiday shopping season may have come to a close, but these stats will help you prepare for this coming holiday shopping season. Cyber Monday sales were up 12% compared to 2014, and it’s no surprise that mobile shopping accounted for 60% of all online sales. But the real story of the season is the increase in mobile shopping. How did mobile shopping compare to last year? What were the other main features people enjoyed this past holiday season?

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Topics: Ecommerce Marketing, Mobile Commerce, ecommerce trends, holiday shopping, Trends in ecommerce

The Real Role Email Recommendations Play in the eCommerce Conversion Process

Posted by Paul Kaye on Jan 21, 2016 7:14:37 PM

If you’ve been doing ecommerce for any amount of time you’re probably pretty well versed on what a conversion funnel is and how it serves to acquire customers, turn them into buyers and continuously generate added revenue from an established client base. But there are, of course, a lot of moving parts when it comes down to the different strategies companies use to get all this work done.

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Topics: Product Recommendation Tips, Personalization

9 Ways eCommerce Sites Can Grab This Year by the Horns

Posted by Paul Kaye on Jan 14, 2016 8:32:13 PM

It’s 2016 and you haven’t figured out which ecommerce moves to make. Stop scrambling. Here are some actions many ecommerce sites are taking to start the year right: 

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Topics: Ecommerce Marketing

Upcoming eCommerce Innovations of 2016

Posted by Paul Kaye on Jan 8, 2016 7:37:22 PM

Whether you ushered in 2016 feeling ahead of the ecommerce technology curve or still have some catching up to do, one thing is certain: ecommerce innovation is constant. If you can wait long enough, have room on your calendar and money in the marketing budget, attending a top industry summit this year may be one resolution to consider to maintain your ecommerce edge. If not, getting a feel for what others are making room for in their 2016 strategies, and making a plan to incorporate what works for you, is a great way to start the new year. Here are just some of the things you can expect to see more companies moving towards in the year ahead:

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Topics: Ecommerce Marketing

Is Your Personalization Engine Ready to Rev Up the New Year?

Posted by Paul Kaye on Dec 18, 2015 6:19:08 PM

Q4 is quickly coming to a close. Many ecommerce retailers glad to simply survive all the usual holiday complications, are accepting of the comparable lull and lower financial numbers of Q1. But for those in the know, there’s a lot of fine-tuning that can be done on the ecommerce backend—specifically giving attention to your retail personalization engine—that can impact Q1 more than sitting still.

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Topics: Product Recommendation Tips

Creating a Seamless Mobile Experience for Your eCommerce Site

Posted by Paul Kaye on Dec 3, 2015 5:15:05 PM

Mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013. Obviously, mobile is playing an increasingly important role in commerce, but mobile isn’t simply the point-of-purchase endgame. People are also using mobile to research, browse and transact with retailers online. Within their shopping journey, consumers may reference multiple devices (both mobile and traditional) across multiple moments.

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Topics: Mobile Commerce

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