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eCommerce Marketing Blog

Black Friday & Cyber Monday are coming! Is your e-commerce ready?

Posted by Vaida Pakulyte on Oct 14, 2016 4:22:11 PM

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It was a wild holiday season last year with total sales hitting a record of $5.81bn in 2015. If you are an online retailer, chances are you ask questions about how to make it even better this year. Aside from not repeating mistakes from last year, optimizing your online store and capturing all the influx your traffic, retailers need to come up with a few extra strategies to maximize the revenue this year.

In order for you to win the battle this holiday season, it´s important that you get all the answers quick to make the most of this holiday season. Here are a few tips from us!

 

Introduce your Black Friday deals on November 1st

Traditional shopping days are constantly shifting and changing. A great strategy to try this year is to spread out your sales over a longer period of time. It´s to your advantage to start early this year and beat the competition by providing early offers to your customers.

Reoptimize your Personalization Strategy

Filling the expected demand for holiday season is not only about season campaigns and few quick fixes in your marketing strategy. As a small, medium or big retailer, it is a good time to tip-top your website and rethink personalization strategies. Take a moment to put yourself in the shoes of your customers and go through all your website. If you still do not use recommendations, get your site personalized right away. Use multiple devices to test your various pages again and again. Time is precious and using a great personalization tool can make a big difference not only during the Black Friday, but throughout all the season.

Stand out in the inbox of your digital buyers

There are more than 500,000 e-commerce stores in the United States only. Every single retailer is competing for the pockets of consumers and one great way to stand out is to sharpen your email marketing communications. The truth is that people still rely on emails to learn more about the discount and promotions. According to recently released white-paper by Yesmail, marketers are sending more and more holiday emails, but the engagement is declining. According to statistics, 13,4% more brands deployed holiday-themed messages in 2015 than in 2014. So the volume is growing every year, the biggest problem is standing out from the crowd and staying relevant to the recipients. Here are few tips that might help for you to stand out:

  1. Make a holiday competition campaign featuring product range you want to focus on
  2. Create a campaign aimed at your last-year buyers - these customers are most likely to buy from you!
  3. Deliver after-sales emails to promote additional products that might spike the interest

The good old Upsell & Crossell campaign

Cyber Monday and Black Friday are great days to get all the products off the shelves by recommending discounted products and commonly pushed accessories. Cross-selling and upselling recommendations are mostly relevant in product and shopping cart pages accounts for an average of 10-30% of e-commerce revenues. Adding recommendations to product pages enables retailers to suggest items that digital buyers have not thought about originally. In addition, when adding recommendations in the shopping cart - one of the most important moments in shopping - you can complement the purchase and increase the overall sale.

The good old Upsell & Crossell campaign

Cyber Monday and Black Friday are great days to get all the products off the shelves by recommending discounted products and commonly pushed accessories. Cross-selling and upselling recommendations are mostly relevant in product and shopping cart pages accounts for an average of 10-30% of e-commerce revenues. Adding recommendations to product pages enables retailers to suggest items that digital buyers have not thought about originally. In addition, when adding recommendations in the shopping cart - one of the most important moments in shopping - you can complement the purchase and increase the overall sale.

 

Finishing touches

Holiday sales do not come just because its the season to shop. Online retailers need to be smart, careful and strategic and get their sleeves up when they really want to capture the attention of digital buyers. No matter what promotions or advertisements you run,  customer-centric approach is the key.

Wan´t a more extended version of holiday season strategies? Download this guide by clicking the image below!

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Topics: Ecommerce Marketing, ecommerce conversion

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