One of the things to be on the lookout for over the coming years is the somewhat suprising growth rate of ecommerce in Central and Eastern Europe. With that in mind, Strands Retail attended and was a keynote spaker at the The2nd EcommCongress, held April 6-10 in Sofia, Bulgaria. It was an invaluable experience for retailing marketers and vendors to grasp upcoming ecommerce trends in this part of the world and to embrace the opportunity that lay before us.
The conference brought together some prominent international speakers who aimed to educate and inspire business leaders in various industries across the digital landscape. Strands was invited to speak about ecommerce personalization and how to leap forward into the next-generation of e-commerce.
Here´s what several ecommerce leaders, including our very own Marketing Manager Vaida Pakulyte, highlighted as key areas for online retailers to concentrate on: