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eCommerce Marketing Blog

The Best Ways to Use Personalization in B2B E-commerce Industry

Posted by Vaida Pakulyte on Aug 17, 2016 10:05:47 AM

The business-to-business marketplace is constantly evolving. While the consumer-driven B2C e-commerce scene is getting more and more advanced every day with players like Amazon and Netflix, B2B companies are accelerating too and expecting the same level of personalized experiences when buying online.

According to the Forrester predictions, total B2B e-commerce sales worldwide will reach $6.7 trillion by 2020, accounting for 27% of all B2B sales. Having a customer-centric omni-channel approach to digital strategy, personalization is a necessity - no matter whether you are in the B2B or B2C space.

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Topics: Ecommerce Marketing, Product Recommendation Tips, Personalization, ecommerce trends, ecommerce segmentation, B2B personalization, B2B ecommerce

Back to School E-commerce 2016 Trends and Campaigns to try

Posted by Vaida Pakulyte on Aug 3, 2016 5:00:00 PM

Are you gearing up for back-to-school campaigns on your site? As we are sure you already know, back-to-school is the 2nd busiest shopping season of the year. If you want your e-commerce business to rock the back-to-school season, you have to start now, because according to emarketer, the 2016 back-to-school shopping season will grow around 2.6% over last year. Below are some ideas that you can still implement!

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Topics: Ecommerce Marketing, Personalization, ecommerce trends, back to school campaigns, back to school optimization, back to school

5 Strategies for Creating M-commerce that Converts Visitors into Customers

Posted by Vaida Pakulyte on Jul 27, 2016 3:10:02 PM

In 2015, Google announced that for the first time ever, it was seeing more searches on mobile devices than on desktops. Integrating m-commerce merchandising best practises is more than just an added bonus now - it's an absolute necessity for a seamless omnichannel retail experience. In fact, 57% of mobile shoppers will abandon a website if it doesn't load within 3 seconds and is not mobile-optimized. 

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Topics: Ecommerce Marketing, optimization, customer retention, retention campaigns, retention marketing

Key Challenges, Opportunities and Imperatives for Retailers in Middle East

Posted by Vaida Pakulyte on Jul 18, 2016 11:00:24 AM

The strong growth in The Middle East compared to the rest of the world is nothing new and even though political instability in the region has been slowing growth recently, e-commerce purchases still rose by 45% last year, compared to growth of just 20% and 35% in Europe and Asia respectively. Strong consumer purchasing power, coupled with the world’s highest internet and smart-phone penetration contribute to such high growth.

There is a lot of potential in 2016 and the upcoming years for ecommerce companies in The Middle East. Let's look at what are the biggest opportunities for retailers operating there are, and hear some expert opinions about what could be the biggest growth drivers in the market.

Source: Econsultancy

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Topics: Ecommerce Marketing, optimization, customer retention, retention campaigns, retention marketing

4 Retention Campaigns that Retailers Still Fail to Implement

Posted by Vaida Pakulyte on Jul 11, 2016 4:11:27 PM

When you focus on growing your e-commerce business, it seems logical to spend all the time looking for new ways to attract buyers to your site and convert. However now that a shopper can so easily go to a competitor's site and find another place to buy the same products, it´s crucial to have a retention strategy in place.

According to the Harvard Business School, increasing customer retention rates by 5% increases profits by 25% to 95%. In addition, with the rising cost of customer acquisition, increasing customer retention and decreasing churn rate is an area you should focus on. With best practises and insights from working with hundreds of retailers, we are here to help you drive more revenue. Here are a few of our retention strategies that you might want to consider:  

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Topics: Ecommerce Marketing, optimization, customer retention, retention campaigns, retention marketing

4 Biggest E-commerce Personalization Mistakes. Are they holding you back?

Posted by Vaida Pakulyte on Jul 7, 2016 9:48:56 AM

When it comes to personalization, Amazon pioneered and leveraged the idea and now over 30% of their revenue is attributable to it.  Luckily there's room for everyone to be competitive in this arena.

While a lot of retailers think significant revenue coming directly from personalization is unlikely, retailers who use personalization right are proof that it happens. Why some retailers are not seeing the bang for the buck that they would like, the reason is they often make some pretty common mistakes in personalizing their shopping experience.

Read on to learn about 4 personalization mistakes that can damage your conversion rates and some tips to avoid them, with example of companies who've successfully employed these tactics.

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Topics: Ecommerce Marketing, Email Personalization, optimization, ecommerce news

E-commerce Champion Breakfast with James Dillon: How Digital is Transforming Retail?

Posted by Vaida Pakulyte on Jul 1, 2016 2:40:12 PM

 

There are champions across all the industries today. Strands “E-commerce Champion Breakfast” series features e-commerce experts who are currently changing the retail world. Our first champion is James Dillon.

As Content Manager at e-commerce marketing agency, Gorilla 360 - James tells stories for a living. Sometimes they are true. Always they are crafted to help brands delight, educate and funny-bone-tickle their audiences into coming back for more. He’s super passionate (read: obsessive) about e-commerce content marketing, and dedicated to teaching online retailers how to create their own repeat-customer-generating machine. Make sure you subscribe for a weekly package of e-commerce learning from James and the rest of the Gorilla 360 team. Read his interview here:

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Topics: Ecommerce Marketing, ecommerce trends, ecommerce news, ecommerce in LATAM, ecommerce industry, ecommerce experts, digital transformation

5 Essential Ways to Personalize your Category Page

Posted by Vaida Pakulyte on Jun 29, 2016 11:23:38 AM

Retailers often overlook the value of having optimized category pages. As customers get closer to what they are looking for, it is an excellent opportunity to enhance the product discovery experience. This means it is your opportunity to introduce new brands, lines, and models. Setting up strong personalization logic and automated merchandising settings will give you a strong competitive advantage - the better product discovery experience you will create, the more likely buyers will come back.

Today, let's take a deeper look at 5 different merchandising and personalization practices that you can apply to your category pages.

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Topics: Ecommerce Marketing, ecommerce trends, optimization, Trends in ecommerce, category page

Key Challenges, Opportunities and Imperatives for Retailers in LATAM

Posted by Vaida Pakulyte on Jun 21, 2016 11:47:35 AM

Latin America is a diverse continent, both culturally and economically. By all accounts, e-commerce has been experiencing significant growth over the past few years, and 2016 looks to be no exception. At the moment it is one of the fastest-growing regions for e-commerce behind Asia-Pacific. That signals great potential for future development, especially with the growth of internet access, online shopper penetration across the different regions and easier online payments. In fact, In 2018, 139.3 million people in Latin America are expected to buy goods and services online, a dramatic increase from 84.7 million in 2013.  

However there are definitely some obstacles in the path of growth and many areas to improve. Here is a brief look at what are the biggest challenges for retailers operating in Latin America and expert review of what could be the biggest growth drivers in the market.

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Topics: Ecommerce Marketing, ecommerce trends, ecommerce news, ecommerce in LATAM, LATAM trends, ecommerce industry, Internet trends report 2016, LATAM ecommerce trends

7 Biggest Mistakes in Ecommerce A/B Testing

Posted by Vaida Pakulyte on Jun 14, 2016 5:00:00 PM

As the saying goes, it’s best to measure twice, cut once. When you know where to begin testing, you can make the best use of your time and effort when it comes to analyzing results and making changes. However, when you do something for the first time, there is bound to be a learning curve.

Here are the most common mistakes of running A/B tests on E-commerce websites, with suggestions for how to avoid them.

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Topics: Ecommerce Marketing, Segmentation, Shopping Cart Abandonment, Email Personalization, ecommerce segmentation, email marketing

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