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eCommerce Marketing Blog

Holiday Season Email Marketing Ideas to Catapult your Revenue

Posted by Vaida Pakulyte on Sep 7, 2016 2:13:19 PM

For every retailer, every holiday season is the most hectic time of year. As the Christmas season is fast-approaching again - it is a perfect time to grab this opportunity to increase sales and market reach by rethinking your email marketing programs.

Last year, email marketing was the biggest marketing channel on Black Friday, driving 25,1% of all the transactions. Preparing timely emails ahead of the major shopping days like Black Friday and Cyber Monday is a great way to get ready for the holidays and avoid costly mistakes.


When it comes to your holiday email marketing, use these 3 ideas to deliver effective messages to your e-commerce customer inboxes!

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Topics: Ecommerce Marketing, Personalization, ecommerce trends, ecommerce segmentation, ecommerce holiday shopping, 2016 holiday shopping season, holiday season, holiday shopping season, conversion, ecommerce holiday season tips, conversion optimization

Comprehensive Guide To Conversion Optimization For E-commerce

Posted by Vaida Pakulyte on Aug 23, 2016 1:55:17 PM

It doesn’t matter whether you sell soccer goods or Greek yogurt, all e-commerce retailers have one target: sell more.

Conversion rates are the primary metric for e-commerce websites. The more conversions you get, the higher your revenue and wider the reach. When it comes to conversion optimization on this platform, small changes can give you significant results.

We've devised a list of some e-commerce conversion optimization strategies that can reconstruct your e-commerce website into a leader from a mediocre performer. Let's take a look.

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Topics: Ecommerce Marketing, Product Recommendation Tips, Personalization, ecommerce trends, ecommerce segmentation, conversion, conversion optimization

The Best Ways to Use Personalization in B2B E-commerce Industry

Posted by Vaida Pakulyte on Aug 17, 2016 10:05:47 AM

The business-to-business marketplace is constantly evolving. While the consumer-driven B2C e-commerce scene is getting more and more advanced every day with players like Amazon and Netflix, B2B companies are accelerating too and expecting the same level of personalized experiences when buying online.

According to the Forrester predictions, total B2B e-commerce sales worldwide will reach $6.7 trillion by 2020, accounting for 27% of all B2B sales. Having a customer-centric omni-channel approach to digital strategy, personalization is a necessity - no matter whether you are in the B2B or B2C space.

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Topics: Ecommerce Marketing, Product Recommendation Tips, Personalization, ecommerce trends, ecommerce segmentation, B2B personalization, B2B ecommerce

7 Biggest Mistakes in Ecommerce A/B Testing

Posted by Vaida Pakulyte on Jun 14, 2016 5:00:00 PM

As the saying goes, it’s best to measure twice, cut once. When you know where to begin testing, you can make the best use of your time and effort when it comes to analyzing results and making changes. However, when you do something for the first time, there is bound to be a learning curve.

Here are the most common mistakes of running A/B tests on E-commerce websites, with suggestions for how to avoid them.

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Topics: Ecommerce Marketing, Segmentation, Shopping Cart Abandonment, Email Personalization, ecommerce segmentation, email marketing

How the Mobile Revolution Changes E-commerce Automation & Personalization

Posted by Vaida Pakulyte on May 23, 2016 12:00:34 PM

The steady rise of m-commerceis innovating personalisation and has started to become a mainstream way for shoppers to buy online. In fact, if you look at the latest statistics, mobile e-commerce now counts for almost 30% of all the e-commerce sales in the U.S. As mobile is becoming an integral part of shopping experience, retailers also need to adjust their automation and personalization strategies. Here are 3 ways retailers can consolidate the changes and tap into this shift in consumer behavior.

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Topics: Ecommerce Marketing, Segmentation, Shopping Cart Abandonment, Email Personalization, ecommerce segmentation, email marketing

5-data Driven Customer Segments to Fuel your E-commerce Personalization Strategy

Posted by Vaida Pakulyte on May 11, 2016 5:30:00 PM

One of the tenets of successful e-commerce personalization is segmentation and forming a complete picture of each customer. The way to do that is via collecting, optimizing and interpreting enormous amounts of data that is well beyond anything that can be managed in a simple spreadsheet.

By now, most retailers understand the importance of segmentation and the subsequent analysis of products viewed, left in cart, and purchased. It is important to cluster your segments, too, so that you are able to detect trends; such clustering will help you make smart and accurate predictions of future shopping behavior. Proctively analyzing problematic areas helps to lower page abandonment rates, increase visitor-to-lead conversion rates, create a personalized experience and improve overall brand perception.

Defining different groups is the art of segmentation and to do it right you need both a framework and the tools to put your segments in use. So we compiled a list of 5 data-driven e-commerce segments to act as a sort of guide for how can you start segmenting your digital buyers online.

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Topics: Ecommerce Marketing, Segmentation, Shopping Cart Abandonment, Email Personalization, ecommerce segmentation, email marketing

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