For every retailer, every holiday season is the most hectic time of year. As the Christmas season is fast-approaching again - it is a perfect time to grab this opportunity to increase sales and market reach by rethinking your email marketing programs.
Last year, email marketing was the biggest marketing channel on Black Friday, driving 25,1% of all the transactions. Preparing timely emails ahead of the major shopping days like Black Friday and Cyber Monday is a great way to get ready for the holidays and avoid costly mistakes.
When it comes to your holiday email marketing, use these 3 ideas to deliver effective messages to your e-commerce customer inboxes!