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eCommerce Marketing Blog

How Virtual and Augmented Reality Will Change the Way We Shop

Posted by Vaida Pakulyte on Jun 1, 2016 1:03:09 PM

The range of virtual and augmented reality apps already present in the market is so extensive already, it seems we are looking at the development of a technology that will change the way we interact with the world. The apps that are already in the market include travel guides, parked car finder, star sky reader, satellite seeker, 3D games, weather status and forecast, there is even an app that tells New Yorkers about the crimes that recently happened in the area.


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Topics: ecommerce trends, Trends in ecommerce, virtual reality, Augmented reality

7 E-commerce Experts Share Tips for Email Marketing Success

Posted by Vaida Pakulyte on May 18, 2016 5:00:00 PM

More than 56% of consumers revealed that marketing emails heavily influence their buying decision.

Every retailer's dream is to influence their digital shoppers through timing, personalization, content and segmentation. But how do you use email marketing to increase e-commerce sales and provide value to the customer at the same time? 

We asked 7 highly successful email marketing experts to share one actionable tip for success and compiled exclusive answers into one beautiful infographic.

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Topics: Ecommerce Marketing, Email Personalization, ecommerce trends, Trends in ecommerce, email marketing

The silver bullet to compensate the rising costs of customer acquisition

Posted by Marcel Schut on May 3, 2016 4:38:52 PM

As a retailer you will probably recognize this problem. Shoppers come to your store, look at a specific product, ask your sales staff all kinds of questions and then they leave without buying.

This happens everyday and many retailers have accepted this phenomenon. In fact, some forward thinking retailers have turned this ´problem´ into an opportunity and are considering their physical store as a ´supporting act ´ to their website where friendly and knowledgeable customer service employees strengthen the brand experience and generate credibility that will support the online store.

Fact remains that 81% of todays shoppers have done their research before they enter your store. Their research consists mainly of product & price comparison and product reviews. While they are conducting their research they click on paid search ads and links from price comparison sites. Good news for search engines and price comparison websites, but for you as a retailer this has a negative impact on both your eCPA and the conversion rates of your website.

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Topics: Ecommerce Marketing, ecommerce trends, customer retention

9 Essential Ways to Personalize your Home Page

Posted by Vaida Pakulyte on Apr 27, 2016 3:29:01 PM

Online shoppers love the personal touch. The beauty of a home page is that there are so many ways to optimize and personalize it for higher conversion rates. How we personalize it might differ according to various actions we want online visitors to take, but presenting your products, tailoring the experience to different segments, and communicating your value proposition is absolutely vital when it comes to converting browsers into buyers.

The more effort you put into your home page, the more interested shoppers you will have. Listed below are some hugely effective ways to personalize your home pages and deliver long-term customer satisfaction.

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Topics: Ecommerce Marketing, ecommerce trends, optimization, Trends in ecommerce

5 eCommerce Customer Retention Strategies That Work

Posted by Vaida Pakulyte on Apr 22, 2016 10:15:05 AM

When marketing your eCommerce website, attracting new customers to your landing pages is always a triumph. Studies show that most companies are more focused on gaining new customers than retaining current ones. And yet, that secondary goal of hanging on to existing customers is a huge aspect of any successful eCommerce business.

In fact, The Harvard Business Review suggests that increasing customer retention by 5% can generate a 25%-95% increase in profit. What’s more, research from econsultancy.com reports that customer retention is actually less expensive than new customer acquisition.

These numbers suggest that customer retention not only prevents lost revenue over time, but results in exponential increases in profit. That said, marketers should plan to balance their efforts at promoting your brand to new leads with keeping past buyers engaged into the future.

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Topics: Ecommerce Marketing, ecommerce trends, customer retention

8 ways retailers can embrace digital: key takeaways from EcommCongress 2016

Posted by Vaida Pakulyte on Apr 13, 2016 5:04:00 PM

One of the things to be on the lookout for over the coming years is the somewhat suprising growth rate of ecommerce in Central and Eastern Europe. With that in mind, Strands Retail attended and was a keynote spaker at the The2nd EcommCongress, held April 6-10 in Sofia, Bulgaria. It was an invaluable experience for retailing marketers and vendors to grasp upcoming ecommerce trends in this part of the world and to embrace the opportunity that lay before us.

The conference brought together some prominent international speakers who aimed to educate and inspire business leaders in various industries across the digital landscape. Strands was invited to speak about ecommerce personalization and how to leap forward into the next-generation of e-commerce.

Here´s what several ecommerce leaders, including our very own Marketing Manager Vaida Pakulyte, highlighted as key areas for online retailers to concentrate on:

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Topics: Ecommerce Marketing, ecommerce trends, optimization, Trends in ecommerce

eCommerce Champions League - 11 Strategies to Crush the Competition

Posted by Vaida Pakulyte on Mar 23, 2016 5:16:49 PM

Its Champions League time! Just like football fans from around the world are converging at the Champions League, ecommerce experts gathered at the Eshow Barcelona to learn about the latest trends in eCommerce and find the strongest “strikers” for their digital strategy to win the battle of retail.

As attendees and speakers sift through keynotes and various sessions about digital innovations in ecommerce, we decided to ask 11 top-notch experts about their winning strategy and what it takes to triumph at the Champions League of eCommerce.

Take a look at the top strategies below and tell us: which one is your favorite “striker” of eCommerce?

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Topics: Ecommerce Marketing, ecommerce trends, optimization, Trends in ecommerce

The Ultimate Checklist for your E-commerce Product Page

Posted by Vaida Pakulyte on Mar 18, 2016 4:29:04 PM

Creating an effective product page can be a difficult task. It´s the moment of truth in the customer buying journey and the battle for sales for retailers. After wandering around, shoppers are finally ready to make a purchase, and that´s why you should have a great product page.

Here are the latest e-commerce product page optimization best practices, and the best tips for higher conversions:

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Topics: Ecommerce Marketing, Shopping Cart Abandonment, Shopping Cart Recovery, ecommerce trends, Trends in ecommerce

Mobile World Congress 2016 Recap | Ecommerce industry highlights

Posted by Vaida Pakulyte on Feb 26, 2016 11:52:41 AM

The Mobile World Congress wrapped up this week, and it was an incredible event. MWC has always been the place where people go to learn more about the most innovative technologies, latest trends in ecommerce, and to debate key issues in the industry. In 2016, the congress continued to lead the discourse. It´s impossible to follow everything so we´ve handpicked the best ecommerce related bits for you. 

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Topics: ecommerce trends, mobile world congress, Trends in ecommerce

10 eCommerce Experts Share Tips for Personalization Success

Posted by Vaida Pakulyte on Feb 25, 2016 2:43:24 PM

eCommerce personalization has come a long way, but according to research by Adobe, less than 10% of retailers believe they are highly effective at it. With this in mind, how can retailers create a personalized experience and use different tools to further their business objectives?

We wanted to share actionable ecommerce personalization tips on how to break through the clutter, elevate your game, and retain customers. We've pulled out some great tidbits of wisdom! Check out the infographic below to learn what the experts had to say.

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Topics: Ecommerce Marketing, Shopping Cart Abandonment, Shopping Cart Recovery, ecommerce trends, Trends in ecommerce

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