Latin America is a diverse continent, both culturally and economically. By all accounts, e-commerce has been experiencing significant growth over the past few years, and 2016 looks to be no exception. At the moment it is one of the fastest-growing regions for e-commerce behind Asia-Pacific. That signals great potential for future development, especially with the growth of internet access, online shopper penetration across the different regions and easier online payments. In fact, In 2018, 139.3 million people in Latin America are expected to buy goods and services online, a dramatic increase from 84.7 million in 2013.
However there are definitely some obstacles in the path of growth and many areas to improve. Here is a brief look at what are the biggest challenges for retailers operating in Latin America and expert review of what could be the biggest growth drivers in the market.