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eCommerce Marketing Blog

How to Maximize Margins through Personalization

Posted by Paul Kaye on Sep 14, 2015 10:13:46 PM

“Getting personal” in a general sense means a lot of things to a lot of people—and is frequently used in relation to a negative experience—as in “that conversation was getting too personal.” In business, there’s no such thing as too personal. In fact, studies show that the more personalized you can make the customer experience, the more profitable your company will be.  

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Topics: Personalization

Does Personalization Help Increase SEO?

Posted by Paul Kaye on Aug 27, 2015 10:30:00 AM

Retailers have found that personalization helps out a whole lot in terms of creating closer engagement with customers, earning brand loyalty and converting browsers to buyers. Consumer choices are increasingly driven by those “haven’t we met before” moments, laid out like breadcrumbs via responsive design and other personalization practices.  But applying personalization to improve search engine ranking? Sound like a bit of a stretch? You aren’t alone. Being able to connect how personalization helps increase SEO requires broadening the way you think about that word.

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Topics: Personalization

How A/B Testing can Increase your Conversion Rates

Posted by Paul Kaye on Jul 23, 2015 10:30:00 AM
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Topics: Personalization

How to Boost eCommerce Sales with The Right Email Personalization Tool

Posted by Paul Kaye on May 28, 2015 12:30:00 PM

Like personalization for your retail website, email personalization is an excellent way to increase clicks, average value per sale, and conversion rates. In late 2013, Experian Marketing Services released its 2013 Email Marketing Study which analyzed how marketing departments at online retailers use email, and discussed best practices for email marketing. We recommend diving into it, but one of the key conclusions is that there are many common best practices that will greatly enhance the effectiveness of an email campaign.

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Topics: Personalization

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