eCommerce Marketing Blog

How to Find the Best Product Recommendation Engine for Ecommerce

Posted by Paul Kaye on Jul 6, 2015 10:30:00 AM

At Strands Retail, we’ve been striving to stay at the forefront of personalization and recommendation research since 2005. Over the years we’ve discovered that there is lots of confusion in the market as to which type of product recommendation is best for which page on the store site and how to implement it.

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Topics: Product Recommendation Tips

The Role of Personalization in the Buying Funnel

Posted by Paul Kaye on May 19, 2015 1:00:00 PM

While most online retailers have a handle on the need for personalization and product recommendations, it’s not as common to find them offering personalization throughout the entire customer lifecycle.

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Topics: Ecommerce Marketing, Product Recommendation Tips

How to Maximize The Performance of Your Product Recommendation Software

Posted by Paul Kaye on Jan 5, 2015 9:27:00 AM

It’s no secret that most retailers know product recommendations software can be valuable: it improves cart sizes, AOV, and overall sales performance, not to mention it can positively impact SEO. It’s said that nearly 30% of Amazon’s sales are a result of their personalized product recommendations. Certainly, a good product recommendations software will drive anywhere from 10-30% in sales increases.

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Topics: Product Recommendation Tips

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