When it comes to checkout pages and converting online shoppers, every detail matters. In fact, only 16.5% of people complete the actual purchase. The sad truth is that optimizing an e-commerce checkout page is difficult, but once you determine the areas that need improvement, you can quickly get to work on them.
There are a number of ways retailers can entice visitors, but we summed up some points that will get you ready for 2016. Take a look at this checklist and use it to optimize your e-commerce checkout page for higher conversion rates.